Richard Zocchi is a Northern California native who has been radically customizing all makes of cars since the age of sixteen. His gorgeous eye-catching creations have won countless prestigious awards at all the major West Coast car shows based on excellence in design, workmanship and paint.

In the mid 70′s, when custom car creations were virtually at a standstill, Richard’s awesome “Cool 50" Mercury was one of the primary vehicles that inspired the resurgence of customizing 50′s cars that continues to this day!

Richard continues to design and produce a stunning new cruiser every year. His cars have graced countless magazine covers and his passion for this “sport” remains stronger than ever after almost fifty years.